19. December 2024
The design of the point of sale plays a key role in sales promotion.
The design of the point of sale plays a key role in sales promotion. Particularly during the festive season, customers are looking for unusual packaging that not only looks good, but also offers a sustainable and useful function. The new tinplate tins with sparkling sequins and creative motifs, which ADV PAX Lutec GmbH in Dettingen/Erms has added to its range, set accents and turn the POS into an experience.
Shiny Christmas highlights for the point of sale
The Christmas tin collection, for example, impresses with sparkling designs and festive shapes that immediately catch the eye. The classic red Christmas tree is complemented this year by a new green variation. The tin impresses with an additional real bow, making it the perfect Christmas gift. A new star with sequins is also one of the highlights. The sparkling sequins give it a Christmassy aura that attracts attention. Also new in the range are other star tins and special shapes, which are available from one packaging unit and create an atmospheric ambience.
Awaken emotions with decorative and romantic shapes
Hearts have a special symbolic power. “We are delighted to have a heart with sequins in our range - ideal for chocolates and other sweet gifts,” explains Managing Director Elzina Kukavica. Another brand new product is a metallic heart, which not only serves as elegant chocolate packaging. Rather, it can also be used as a tree decoration and thus fulfills a charming, decorative double function. The range is complemented by many new metal baubles with lovingly designed motifs, which can also be used as tree decorations. The new tree decoration set with six different metal tree baubles is available from just one set.
Versatility in the range and creative secondary use
The tins from ADV PAX Lutec are food-safe and are said to be ideal for direct contact with chocolates, gingerbread and other treats. They therefore offer high-quality and sustainable packaging that customers appreciate not only at Christmas time. In addition, many of the tins are immediately available with new motifs and shapes. A special attraction is that the designs are not only available in small quantities with festive or Easter motifs, but can also be individually printed from 2,000 pieces. The family business also has other specialties such as the metal lantern house, which can also be personalized from 2,000 pieces. One of ADV PAX Lutec's customers used it to package gingerbread. The secondary benefit here is obvious: after the sweets have been eaten, the lantern house can be used as a tea light holder. Decorative cut-outs then conjure up a wonderful play of light in any home. The multiple use gives the packaging a longer life and increases the emotional value for the end customer.
Sustainability and durability ensure customer loyalty
Tinplate tins are not only visually appealing, but also sustainable and durable. They offer an ideal opportunity to present products that go beyond their initial use. This approach promotes customer loyalty and appeals to environmentally conscious consumers who value packaging with sustainable added value. Accordingly, tins increase the willingness to buy at the POS. “At a time when consumers are shopping more consciously, we are focusing on a combination of design and sustainability,” says Kukavica. “Our festive collection shows that sales promotion at the POS today means more than just beautiful packaging - it's about creating added value for the customer and packaging that tells stories. With this unique combination of aesthetics and function, we offer a range that enlivens the POS and creates memorable customer experiences."