14. November 2024
The design of the point of sale (POS) plays a key role in sales promotion. Especially during the festive season, customers are looking for unusual packaging that not only looks good, but also offers a sustainable and useful function.
The design of the point of sale (POS) plays a key role in sales promotion. Especially during the festive season, customers are looking for unusual packaging that not only looks good, but also offers a sustainable and useful function. Our new tinplate tins with sparkling sequins and creative motifs set the tone here and turn the POS into an experience.
Shiny Christmas highlights for the POS
Our tin collection for Christmas impresses with sparkling designs and festive shapes that immediately catch the eye. The classic, our red Christmas tree, is complemented this year by a new, green variation. This tin impresses with the addition of a real bow, making it the perfect Christmas gift. A new star with sequins is also one of the highlights. The sparkling sequins give it a festive aura that attracts attention. Also new in the range are other star tins and other special Christmas shapes, which are available from a packaging unit that creates an atmospheric ambience.
Awaken emotions with romantic and decorative shapes
Hearts have a special symbolic power, so we are delighted to have a heart with sequins in our range - ideal for chocolates and other sweet gifts. Also brand new is our metallic heart, which not only serves as elegant chocolate packaging, but can also be used as a tree decoration, thus fulfilling a charming, decorative dual function. The range is complemented by many new metal baubles with lovingly designed motifs, which can also be used as tree decorations. Among other things, our new tree decoration set is a new hit here - 6 metal tree baubles with different motifs - available from just one set!
Versatility in the range and creative second use
Our tins are food-safe and are ideal for direct contact with chocolates, gingerbread and other treats. They therefore offer high-quality and sustainable packaging that customers appreciate not only at Christmas time. Thanks to our extended immediate delivery program, many of these tins with new motifs and shapes are available immediately. What is particularly attractive is that our designs are not only available in small quantities with festive or Easter motifs, but can also be individually printed from 2,000 pieces.
A special feature in our range is the metal lantern house, which can also be personalized from 2,000 pieces. We designed this tin for a customer to pack gingerbread in. The secondary use is obvious here: after the sweets have been eaten, the lantern house can be used as a tea light holder, which creates a wonderful play of light thanks to the decorative cut-outs. This multiple use gives the packaging a longer life and increases its emotional value for the end customer.
Sustainability and customer loyalty through tins with added value
Our tinplate tins are not only visually appealing, but also sustainable and durable. They offer an ideal opportunity to present products that go beyond their initial use. This approach promotes customer loyalty and appeals to environmentally conscious consumers who value packaging with sustainable added value.
Tins that are not only beautiful but also functional and can be reused increase the willingness to buy at the POS. At a time when consumers are shopping more consciously, we are focusing on a combination of design and sustainability. Our festive collection shows that sales promotion at the POS today means more than just beautiful packaging - it's about creating added value for the customer and packaging that tells stories.
With this unique combination of aesthetics and function, we offer a range that enlivens the POS and creates memorable customer experiences.